The Heart Behind Heart & Hickory

We’re Brandon and Betsy Hicks — Tennessee born, family raised, and forever shaped by the hills, hollers, and hard work of the Smoky Mountains.

Heart & Hickory grew from a simple idea: honor where you come from, and create something you’d be proud to pass down.

Every design we make — from a rough sketch to a full collection — carries a piece of home with it.

We don’t chase trends. We don’t cut corners.

Heart & Hickory isn’t just a business. It’s a way of life — and we’re proud to share a piece of it with you.

Thanks for being part of the family.

— Brandon, Betsy, and the Heart & Hickory crew.